I live in a large-ish village in Fife and need need to travel in to Edinburgh for work, I use gas and electricity just like everyone else so I get that my carbon foot print is likely higher than the average city dweller. The air quality here is far better than in the city, there are woods practically at the end of my street and we have the best arable land in the UK, I have a large garden with a few fruit trees and grow veg and some soft fruit but I'm certainly not carbon neutral.
Relative pollution levels per capita wasn't my point though, a city wins on the pollution per square feet hands down and that's not good for human health let alone environmental health, sort out how our environment affects us and the effect we have on the environment becomes less relevant.
People tend to care more about their children than ten or ten thousand trees so if you tell people how their choices affect their children and how to change them you have a higher chance of saving those trees and, as a bonus, avoid the ridiculous willy waving competition the climate change debate has become.
Ah but that's different BC that's talking mostly about small changes exacerbating events, I get that. I suppose what I should really say is that the smug "we've done this and we're all doomed because of it, now let me willy wave while I prove it!" attitude pisses me off. Pollution is a killer and makes life unpleasant when they begin to sort that out without wasting time posturing I'll be happy.