A program very much like it has been on the go for a while here, I suppose it's a worthy thing but it just seems like a vehicle for rich folk to get all misty eyed and sentimental about the poor little disadvantaged people they meet.
I believe it gives some eposure to charities etc too; but honestly instead of pouring out your heart, in something I can only see as contrived and fundamentally insincere, they should go and experience the life of other people away from this little PR vehicle, and then publically endorse whatever cause they end up supporting. I'd have more resepect for someone who says, "I'm giving money to this or that because I believe in it" than I would for someone who's came on TV just to try to prove that they are human, the whole 'unintentional' positive PR is what irks me.